Celebrating Three Years of Partnership: Cast Iron Media and Pixalate Continue to Protect Advertiser Investments from Ad Fraud

It's been three successful years since Cast Iron Media teamed up with Pixalate to protect advertisers' investments, and what a journey it’s been. As a leading sports media and marketing company, Cast Iron Media has always been about delivering its advertisers a quality and valuable experience. Partnering with Pixalate, the global expert in invalid traffic (IVT) detection and prevention, has allowed us to do just that—safeguarding billions of impressions to help every ad dollar spent get results.

Since we started working together, over 4 billion impressions have been monitored, thanks to Pixalate’s advanced proprietary technologies. That means advertisers can be confident their campaigns are reaching real, engaged audiences—avoiding bots and wasted budgets for pure impact. Brian Hamilton, Senior Vice President of Operations at Cast Iron Media, emphasizes, "Protecting our clients' investments is paramount. Our collaboration with Pixalate ensures our advertisers' campaigns achieve maximum impact of their media spend."

In today’s complex world of digital advertising, it's more important than ever to make sure your ads are actually being seen by humans. Invalid traffic can quickly drain ad budgets, ruin campaign performance, and hurt ROI. That’s why the partnership between Cast Iron Media and Pixalate is so crucial. We’re committed to taking proactive steps to fight IVT and keep the advertising ecosystem strong and healthy.

“We commend Cast Iron Media’s multi-year commitment to combating ad fraud,” said Tyler Loechner, VP of Platform Growth and Research at Pixalate. “The challenges that face the digital ad supply chain evolve over time, and Cast Iron Media has embraced its responsibility to maintain a clean advertising ecosystem.”

With the digital sports landscape always evolving, both Cast Iron Media and Pixalate are dedicated to staying ahead of the curve, providing advertisers with the tools they need to succeed.

Stay tuned for what’s next from Cast Iron Media and Pixalate as we continue to protect and elevate your advertising investments.

About Cast Iron Media:

Cast Iron Media is a tech-driven, full-service sports media and marketing company that enables marketers and brands to engage with live sports. Cast Iron Media offers commercial inventory for live MLB, NBA, NHL, and NCAA games through established partnerships with leagues and rights-holders and a cutting-edge Connected TV media-buying platform. Additionally, Cast Iron Media delivers custom in-venue experiential marketing programs and national branding campaigns that span the entire sports and entertainment spectrum. Visit www.castiron.media to connect with Cast Iron Media.

About Pixalate:

Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com