SportStream Live

A NETWORK OF LIVE EVENTS

Premium, Live Game Inventory on Connected TV

The preeminent direct source of local live game inventory, SportStream Live is a digital RSN serving ads displayed within the live gameplay to viewers streaming MLB, NBA, NCAA, and NHL games on OTT apps. With over 5,000+ live games annually across all 208 DMAs, we offer more live games than anywhere else.

MASSIVE SCALE

National Footprint Targeting Local Fans

We integrate with league and rights holder apps to reach passionate fans who are watching out-of-market games. These apps are subscription-based, meaning these fans are already truly engaged and pay an annual fee to watch their favorite team and players no matter the market.

OTT Advertising Guide

AN UNTAPPED AND UNDERSERVED AUDIENCE

Home Team Fans are Not the Only Fans in the Market

We sell locally, offering precision and hyper-targeting in markets and zip codes that matter most to you. Because of league blackout rules, our live games are of teams outside the local market, directly reaching the underserved 30-60% of fans who root for teams in other cities and those who are interested in multiple games.

Exclusive, brand safe, fraud-free content

Proprietary Technology

The Foundry: a first-of-its-kind ad platform ensuring precise ad delivery within live games, operation efficiency, and risk mitigation

Premier Local Inventory

In-game inventory (95% VCR) not available at scale through exchanges, DSPs or any other in-market sellers

Same Experience

Application agnostic and compatible with all streaming devices, pod-based commericals are displayed just as if they are on linear television

Compelling Audience

Young, affluent, tech-savvy, hard-to-reach cord-cutters who are paying subscriptions for access to games

Premium Sports Programming Beyond Live Games

Total Connected TV Solution

Cast Iron Media has built a curated platform of premium publishers on Connected TV for advertisers to reach fans in sports programming beyond live games.